White Owl Cigars have been about for many many years and I have smoked them for so long as i can remember. I discovered an article from July 1932 about the General Cigar company, which manufacturer’s White Owls. At the time, these machine made cigars were being sold at seven cents. And that price was a bit to high for cigar smokers of that day. The median price of a machine made was about 5 cents. Many people went to General to make them decrease their price down to five cents. Not only did they want the price decreased, but they didn’t require the smoke to be modified at all . They wanted the same size and quality filler at a cheaper price. White Owl cigars are made with the costliest filler the US grows and is a quality cigar that some aficionado’s did not care paying some additional cents. Many executives of the company were not ready to change the price, they’d be making the lowest profit from the change and other corporations using scraps and damaged ends of tobacco would still be making a high profit margin, for less superior cigars. In the end, the decision was made to low the costs, but keeping the practice of great long filler and over sized cigars. Once the reduction was put into effect, the company broke records for rapid increase in consumption. They were able to do this with organized production and vast output. I only wish they continue to only cost five cents per cigar, that would save me a lot of money, i think i would be fine with paying the seven cents too.